What is a Landing Page?
A landing page is any page where traffic is sent for a specific reason trying to attain a specific result. The goal of the design and content of a landing page is to get the visitor to take a specific action.
A few examples of what landing pages can beused for:
- A pay per click (PPC) search marketing campaign (such as Google AdWords) sends users to different landing pages which are optimized with the keywords the searcher used.
- Track traffic by sending clicks from a banner ad to a landing page designed to address the audience of thge keywords used.
- Traffic is sent from a link in an email to a landing page designed to prompt a specific action.
- Traffic is sent from a blog post or sidebar link to a landing page that offers a newsletter signup or perhaps an affiliate offer
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