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Blogging Makes Good Marketing Sense

It seems like everyone has a Web presence these days. A blog, Twitter or a Facebook page. But for business owners it isn't true. According to a survey done in 2008 by Warrillow & Co, only about 41 percent have their own websites. If they can't manage a website they likely don't have a blog.

I'm sure you've seen trivial and useless blogs but there are plenty of fantastic resources. A blog is a method you can use to connect to your demographic. Provide a lot of information and/or resources and you've gained a new friend.

Another great reason for a blog is that search engines can pick up on words and phrases. The more you update , the better chance you have of getting and keeping more visitors.

Tips for the beginner blogger:

1. Read blogs - Study other blogs, see how they do it and how they speak.

2. Don't sell - don't do a hard sell. give information and subtley mention your products. Bettet yet, just have a link in the link area.

3. Don't stress out - take it slow. In the beginning try to add 1 post per week.

4. Keep it brief - don't go on and on. Try to be personal and friendly but keep it professional.

A great article about business blogs at Businessweek.

Video on Blogs

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